February 3rd Battle of the Ads

After a weekend of digital battle, the AI-powered content campaign and Phil’s personal-brand push emerge from the fog of war.

As the dust settles, it’s clear that the weekend wasn’t just about rest—it was a stress test for both campaigns. And now, with fresh Monday data rolling in, we’re left with one burning question: Who weathered the weekend better?

Click each preview below to see the results we're about to dig into in real time!

Weekend woes and weekly uncertainty

By Friday, AI was winning on efficiency—racking up higher engagement with fewer impressions, while Phil’s campaign had been more of a billboard, gathering views but struggling to convert them into action. But over the weekend? The gap started closing.

The AI’s campaign spent big but slowed down, dropping to a click-through rate of around 1.7% while CPV crept up to $0.22-$0.31 by Monday morning. Meanwhile, Phil’s campaign found some life, increasing impressions from 1,420 to 1,730 on Sunday, while CTR climbed to ~1%, nearly doubling from earlier in the campaign.

The question is whether this shift is sustainable or just a blip from weekend behavior.

Total Campaign Performance (Jan 29 - Feb 3 Morning)

The story remains the same: Phil’s campaign is about reach, while AI’s is about efficiency.

The AI is still getting nearly twice the clicks despite half the impressions, but the weekend saw a slowdown in engagement. Phil’s campaign, meanwhile, benefited from volume, picking up pace and slightly improving CTR and CPV.

What’s on deck?

It’s a new week, and both campaigns are at a crossroads.

The AI needs to shake off the weekend slump and get back to high-CTR, efficient engagement. Phil’s campaign? If the CTR gains are real, it might finally start making those huge impressions pay off.

The week has just started. Let’s see which campaign bounces back first.

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