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Highlights from some standout TikTok campaigns that skyrocketed artist visibility and significantly increased their engagement and revenue.

Festivals don't promote themselves. Learn from the best how to do it the most effectively.

Music marketing focused towards harnessing nostalgia is enhancing audience messaging, media and fan outreach.

TikTok is disrupting the paid advertising industry in music by challenging the dominant incumbents, Meta and Google.

From novel idea to central strategy in the music industry, influencer marketing has potential challenges in the future that impacts artists, labels and music-based brands.