The Evolution and Scale of b00st.com

The past 18 months have marked a period of unprecedented growth at b00st.com. We’ve seen client campaign growth explode, more users than ever, large client retention increases and even tripled our team size, massively scaling our capabilities. Especially regarding the team, we leveled up, hiring experts with major agency experience at Publicis, Omnicom and WPP. As we move from a scrappy startup to an industry powerhouse, we are aligning our infrastructure with the professional standards our clients - and expert team - expect.

The "Behind the Scenes" on Credit Card Fees

For years, we have been "eating" the 3% merchant processing fee paid when using a credit card. All merchants - whether the gas station, grocery store or mega tech firm like Meta - either pay this fee themselves or pass this on to the customer. Because our ad campaign management fees are the lowest in the industry, maintaining this became increasingly difficult as our scale exploded.

Commercial Credit Card Points Game

To cover that fee, we had to get incredibly creative. We managed this by being savvy with our own billing - using high-volume credit card spend on ad platforms to rack up rewards and redemptions that offset those costs. While this "points game" worked when we were a scrappy startup, b00st.com has officially grown too large for this model to function. Between our increased scale and tighter billing restrictions from platforms like Meta and Google, we can no longer earn back these fees through rewards.

Changing the Way We Work
As a part of these necessary changes to billing, we’re also going to simplify how ads are paid, completely eliminating the additive campaign model, where our fee is added on top of the selected budget. More than 90% of our campaigns are paid with the all-inclusive model and, for those that aren’t, we’ll be reaching out clients for transitioning over the next week.

We’ll do this in two stages.

Phase 1 - Simplifying the App (Monday, June 1st, 2026)

The main functional changes coming to the dashboard:

• Retiring "Additive" Pricing: We are removing the "Additive vs. Inclusive" toggle to streamline operations and reporting.
• One Clear Number: Starting June 1st, all new campaigns will move to Inclusive Pricing.
• Predictable Billing: If clients submit a $1,000 budget, the invoice is exactly$1,000. No more calculating fees on top of intended spend.
• Pro Client Exception: If you’re a client on the Pro plan, we will still send you manual invoices with additive pricing, e.g. $1,000 ad budget + fee separately, if you’d like.

These changes will let us continue serving our clients with the highest quality ad campaign management and advice, drastically simplifying how we (and clients) account for campaigns.

Phase 2: Merchant Costs & ACH Bonus (Monday, June 1st, 2026)

In addition, we’ll be adding automatic discounts for ACH/wire payments plus a merchant processing cost to credit card payments. Here’s what that will look like:

• Merchant Processing Cost: For credit card transactions, the 3% merchant processing cost will now be deducted from the ad spend portion of the budget.
• The ACH Incentive Bonus: Since ACH (Bank Transfer) doesn’t carry high merchant overhead, we are passing those efficiencies back to clients. Any payment made via ACH will receive an automatic 3% bonus added directly to the campaign’s ad spend.

For ACH payments, nothing changes - ad budgets will automatically be increased by 3% on payment.

Summary of the Billing Changes

To make it simple, here’s a table of the changes coming to changes in billing.

Tough Changes, Better Service

Though change is always tough, simplification of billing in the app and on our backend will substantially improve our ability to serve our clients and their campaigns. We’re now being upfront about the “platform tax" instead of hiding it in our complex operations. These changes allow us to continue providing top-shelf strategy and service while navigating the evolving billing landscape of major ad platforms. And to boot, by using ACH, clients keep everything as is, changing nothing at all about our pricing.