We Analyzed 200 Paid Video Premieres in 2024. Here’s What We Discovered.

At b00st.com, we pride ourselves on being the easiest way to market music. But we do much more than just music marketing. Think touring, merchandise, social media growth—really anything within an artist’s business, we can help grow. One significant service our clients rely on us for is video premieres. Over the years, we’ve handled thousands of video premieres. To gain actionable insights, we randomly selected 200 of the videos we helped premiere in 2024 for a closer look.

Promoting Music Videos - Tools and Strategies

Videos are not just promotional tools; they are integral to storytelling, brand building, and fan engagement. By analyzing our data, we've identified key strategies and best practices that drive successful video premieres, from timing and platform selection to audience targeting and engagement tactics. But before we dive into the findings, let’s look at the mechanics of how to promote a video premiere.

Google Ads: Your #1 Driver for Music Video Views

Google Ads is a powerful tool for promoting music videos, primarily through YouTube, which has over 2 billion active monthly users. The Cost per View (CPV) for campaigns typically ranges from $0.01 to $0.05, making it an affordable option for artists. However, depending on the objective—such as channel growth or driving engagement—sacrificing a higher CPV in exchange for increased engagement might be the preferred route.

Google Ads offers various placements, including in-feed ads, skippable in-stream ads, and display ads. In-feed ads appear on YouTube’s homepage and search results. Skippable in-stream ads play before, during, or after videos and can be skipped after 5 seconds. Display ads appear on the sidebar of YouTube video pages.

Detailed targeting options based on interests, demographics, and behaviors ensure ads reach the most relevant audience. With budget flexibility, a daily budget of $10 can garner hundreds or even thousands of views, depending on campaign optimization.

Social Ads Boost Engagement and Comments for Your Music Videos

Social media ads are crucial for driving engagement and generating comments on music videos. At b00st.com, we automatically allocate a portion of the total budget to social media ads and have observed impressive results. Platforms like Instagram Reels and TikTok are particularly effective, as they reach users while they’re browsing their favorite networks. This approach not only maximizes visibility but also encourages interactions from fans discovering the videos in their social feeds.

A Closer Look At 200 Music Video premieres

Now here’s a deep dive into the data from analyzing two hundred video premieres that happened in 2024.

Views and Cost per View (CPV)

The average cost per video view was $0.012, with a range from $0.001 to $0.05. This metric shows how much each view costs in a campaign. A lower CPV means a more cost-effective campaign, allowing artists to reach a larger audience without high expenses. Our study’s low average CPV indicates that our campaigns were highly efficient, making the most of the budget.

However, getting cheap views shouldn’t be the main goal of your advertising campaign. At b00st.com, we focus on targeting music fans who are likely to buy tickets, merchandise, or stream the song on services. Location, country, demographics, and interests are all carefully considered to ensure quality over quantity. It’s about reaching the right audience, not just the largest one.

Cost per Click (CPC)

Video ads come with buttons that let you direct fans to a destination link, like a store or streaming service. However, this feature comes at a higher cost, with an average cost per click (CPC) of $0.89. Even with precise targeting, these clicks tend to be relatively expensive. While driving clicks isn’t the primary goal of a video premiere, it’s useful to know.

Cost per Thousand Impressions (CPM)

The average cost per thousand impressions (CPM) was $3.90. This metric shows how much it costs to reach a thousand people with your ad. A lower CPM means you’re getting more bang for your buck, making the most of your advertising budget to boost reach. Notably, a CPM of $3.90 is in line with Google's average across all types of ads, not just music. This makes it a solid benchmark for evaluating how efficiently your campaign is driving visibility.

Video Played to 100%

The average video completion rate was 22.10%. This means that out of every 100 people who started watching our video premieres, 22 watched all the way to the end. Completion rates give us a good sense of how engaging the video content is. A higher completion rate indicates that viewers found the content compelling enough to watch through to the finish, which is key for delivering your full message and making a strong impact.

Earned Playlist Additions

On average, each campaign saw about 30 playlist additions, totaling 5,968 across all campaigns. Playlist additions show that viewers liked the content enough to save it for future listening. This metric is a solid indicator of content quality and viewer loyalty, highlighting the potential for long-term engagement.

Analysis Insights

Our deep dive into 200 video premieres in 2024 revealed actionable insights for music marketing success. From cost-effective views and strategic targeting to impressive engagement rates, it’s clear that a well-executed video premiere can significantly boost an artist's reach and fanbase. Whether leveraging Google Ads or maximizing social media impact, the key is quality engagement with the right audience. At b00st.com, we’re dedicated to helping artists grow across all facets of their careers, ensuring every campaign is a step toward greater success.