- Published on
The Right Fans Matter
- Dan Fratoni
- Philip Muellerscheon
Be intentional. Content is important to storytelling. Storytelling is needed to grow fans.
As artists share their stories, it’s easy to see who is consuming - by now every social and streaming platform has a somewhat digestible dashboard - conveying the makeup of a fan base.
Location + demographics = social + streaming
In a perfect world, demographic and location data equals social and streaming data. For example, an artist's top markets on Spotify and Instagram are the same. This indicates real growth and provides a foundation for one to build upon.
Build on this foundation. Expand upon the core audience. Be intentional.
Finding your core fan
Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.
When promoting, it’s important for artists to ask themselves the following.
Am I using the right content to tell my story?
Am I reaching the right audience?
Of course, b00st.com handles targeting via algos that are plugged into artist data, so you don’t have to worry. We make sure you find your fans.