- Philip Muellerscheon
Video Content Is King
Video content quality takes the spotlight when it comes to crafting successful digital ads, surpassing even the mode of ad delivery. Fortunately, in the realm of music and entertainment, content creation often shines with exceptional quality.
Yet, in a fiercely competitive landscape, even the smallest detail can tip the scales. That's why we're excited to bring you the latest insights from Meta, unveiling those game-changing nuances.
A Winning Formula For Meta
Here are four tips from Meta's advertising team that we think are worth sharing with you.
Vertical videos in a 9:16 aspect ratio (vertical) work best. The format is highly effective for capturing and retaining the viewer's attention, particularly on mobile devices, which is where the majority of ads are currently served on Meta.
Keeping video content to 15 seconds maximizes audience engagement. However, it's crucial to note that the average watch time for an ad on Meta is even shorter, typically below 10 seconds.
Delivering your message within the first 3 seconds, coupled with a human presence, can significantly impact engagement. Grab 'em early.
Design your content to be engaging and informative even when sound is turned off. It's important to keep in mind that a significant portion of your audience prefers to watch videos without audio.
In the ever-evolving realm of advertising, innovation is your secret weapon. Meta content strategies offer fresh ways to captivate your audience. And the best part? At b00st.com, we make it even easier with automatic A/B testing for all your ad campaign assets. Can't decide? No problem – try a few options and let our algorithms and real fan engagement guide you to the best-performing content.