Online-advertising

Published on
September 13, 2023
Maximizing Advertising ROI
Online-Advertising Dynamic-Tactical-Allocation Efficient-Promotion Ghost-Hounds Creator-economy
To illustrate the power of our Dynamic Tactical Allocation algorithm we examine a real success story with Ghost Hounds
Published on
June 29, 2022
The White Lie About Conversions
Conversions DSP Efficient-Promotion Online-Advertising Creator-economy Music-Business
Conversions are not equal to sales most of the time, as most DSPs and points of sale do not report accurate sales conversion data to advertisers.

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