Learn how the business of music interacts with technology and why the creative gets the short straw.

Music and Tech In A Nutshell

The dev team is rolling out major updates to b00st.com over the next few weeks that you should know about.

Coming Upgrades for Better Online Ads

b00st.com has helped artists and their teams throughout the industry market releases of new content. How does it work best for videos?

A recipe for new video releases

There are very few things as important as the advertising creative for the success of an advertising campaign.

What Type Of Ad Creative Works Best

Learn why target links are among the most important factors to promote effectively online.

The Importance of Target Links

Watch our video series to unlock the full potential of our app and your advertising campaign.

Get Started With The New b00st.com App

Run ads through your social media profiles and unlock audience retargeting by giving the app advertising access

Sharing Advertising Access To Your Profiles

New profile features offer customizable team access and streamlined invoice tracking, enhancing security, financial management, and user control.

New Profile Control and Simplified Invoice Tracking

Our new reporting interface makes campaign management effortless, delivering real-time insights, seamless sharing, and intuitive tracking across platforms.

Campaign Reporting, Reinvented

The new Search and Help Feedback Portal streamlines campaign access, offers easy support, and provides an easy way to give us feedback.

Find Answers Faster

Our updated campaign launch tools make it easier than ever to start campaigns with pre-rolled templates, mobile-specific previews, and quick, unlimited asset uploads for a streamlined, efficient workflow.

Streamlined Campaign Submissions and Improved Previews

We're pulling back the curtain on the new b00st.com app in this new post covering some new goods you're about to have slammed in your face like a flute choir blasting Hendrix chords.

The Next Era of Digital Ads for Music and Entertainment

A deep dive into how artist Ryan Gregg leveraged social ads to trigger algorithmic playlist pickup.

Triggering Algorithmic Playlist Pickup Through Social Ads

We randomly selected 200 of the videos we helped premiere in 2024. Jump in with us to take a closer look to gain actionable insights for your next premier.

We Analyzed 200 Paid Video Premieres in 2024. Here’s What We Discovered.

Learn why summer is the perfect time to explore new trends and creative strategies to boost your marketing impact!

Summer Marketing Essentials from Meta and Tiktok Experts

Highlights from some standout TikTok campaigns that skyrocketed artist visibility and significantly increased their engagement and revenue.

Riding the TikTok Wave To Amplify Music Careers

Festivals don't promote themselves. Learn from the best how to do it the most effectively.

The Ultimate Guide to Festival Marketing

Music marketing focused towards harnessing nostalgia is enhancing audience messaging, media and fan outreach.

Nostalgia Powers Modern Music Marketing

TikTok is disrupting the paid advertising industry in music by challenging the dominant incumbents, Meta and Google.

TikTok Shakes Up Music Advertising

From novel idea to central strategy in the music industry, influencer marketing has potential challenges in the future that impacts artists, labels and music-based brands.

Music Influencers - Hitting the Note or Falling Flat?

With the expertise of b00st.com Raaginder and Khanvict were able to engage a wider audience that resonates with their signature sound.

Client Success Story - Raaginder + Khanvict

Explore the advantages of Reels advertising with examples and strategies for creating compelling ads that resonate with audiences and drive results.

Vertical Videos in the Spotlight - Instagram’s Encore for Entertainment

Looking to turn your show, venue, or tour into the ultimate hotspot? Let this guide be your ultimate backstage pass.

Transforming Ads Into Live Event Hype

Transform views into loyal subscribers with engagement conversion campaigns

Unleashing the Power of YouTube Engagement

Our AI chat agent is now right in your dashboard and is capable of addressing inquiries regarding all campaigns or specific ones.

Introducing b00st.com Chat

As we continually strive to amplify ad performance and empower you with a winning edge, we're excited to share the latest Meta insights.

Mastering Meta Video Content

Major updates are here. Come and get it while it's hot!

Isn't she lovely? Try the new b00st.com today!

To illustrate the power of our Dynamic Tactical Allocation algorithm we examine a real success story with Ghost Hounds

Maximizing Advertising ROI

Dive into the importance of understanding sales numbers before evaluating advertising KPIs.

The Connection Between Sales and Ad KPIs

The new b00st.com is here. Try it 👉️ https://beta.b00st.com today!

Under The Hood of b00st.com Vol 2

Matching your markets with your marketing is a tough task for shows and touring. This b00st.com blog shows how to do that better.

Touring, Shows, and Ticket Sales

b00st.com v2 is on its way. Here's a dig into the new dashboard!

Digging Deep Into The New Dashboard

Congratulations Snarky Puppy on your Grammy win for Best Contemporary Instrumental Album of the year!

Can Ads Win a Grammy?

Diversification seems to be a foreign language when it comes to online advertising in music.

Don't Put All Your Eggs In One Basket

Online ads play a critical role as they oftentimes can be the catalyst for artists reaching critical mass to level up.

Ads Can Trigger The Algorithm To Work In Your Favor

Conversions are not equal to sales most of the time, as most DSPs and points of sale do not report accurate sales conversion data to advertisers.

The White Lie About Conversions

Understand current listener and subscriber numbers on major digital service providers like Spotify, Apple, and YouTube to reach your fans where they listen

Where you should release your music

b00st.com client users received custom invites to join the community over at community.b00st.com today. And we're stoked that you're stoked.

Check Your Email For An Invite

Support, engagement, feedback, and documentation gets a huge overhaul today for b00st.com client users.

Community Announcement

Running your ads is hard enough, let alone without the data reporting upon which you've come to rely. Dig in here for the post mortem.

b00st.com Data Reporting

Do you absolutely suck at paid advertising? Don’t sweat it, b00st.com has helped hundreds of artists see the light.

Artists win by promoting effectively

As artists across the spectrum leverage our robust free offering, we are doubling down with a revamped, expanded free tier.

Amping up our free offering to $500 a month!

Many artists try a multitude of strategies that lead to skewed data on their platforms. Trying to garner numbers at the cost of a scattered audience makes finding the core fan a frustrating task.

The Right Fans Matter

Do you get paid via product, brand, or affiliate endorsement? The Federal Trade Commission sent letters to more than seven hundred major companies, warning them and their influencer marketing partners to either disclose relationships or risk seriously breaking US law.

FTC Influencer-Advertiser Crackdown

We’re big fans of playlisting and services that offer placement on legit third party playlists but think it’s important for artists to understand the full picture. 

Active vs. passive listeners

We’re presented with shortcuts every day, and music marketing is no stranger to companies offering a quick fix to “juice” the numbers.

Bot listeners and followers 👎

We’re pleased to introduce the b00st.com Ads button! One click, four inputs and ads selling your music run across the web.

Ads Made Easy

Imagine you are Lana Del Rey and seventeen million monthly listeners get a strange mention from you...that wasn't you or your team. You've probably been hacked!

Getting Rid of Passwords to Empower Artists

Science and data are the fuel powering b00st.com engines... 

One size doesn't fit all.

The results are in and we are excited. Our first b00st.com campaigns have outperformed expectations. 

b00st.com is off to the races

Math, not magic.

Since launching b00st.com, our software has produced results...Our first b00st.com campaigns have outperformed expectations. 

A few of our success stories

We're bringing managers, artists, and their brands a new, bespoke way to optimize and prioritize fan acquisition like never before.

All Posts

Music and Tech In A Nutshell

Coming Upgrades for Better Online Ads

A recipe for new video releases

What Type Of Ad Creative Works Best

The Importance of Target Links